For Business

Six areas.
One way of working.

Six areas that follow a private company through its life: incorporation and corporate counsel, commercial agreements, privacy and internet law, funding rounds, transactions, and equity and employment. Precise advice, directly from your lawyer. Wills, lasting powers of attorney and planning for families are covered on the For Families page.

Six areas

For Business

Area I

Corporate

Private company incorporation, end-to-end ongoing counsel, and all the documentation that keeps a healthy company running – from incorporation papers to annual resolutions.

This area starts with incorporation – choosing an entity structure, drafting articles of association and founders' agreements – and continues throughout the life of the company: shareholder updates, board meetings, special resolutions, amendments to articles, share allocations, and transfers.

In ongoing work, the firm acts as an outsourced in-house corporate counsel for private companies that don't need a full in-house legal department. Every corporate decision is quickly reviewed and properly documented.

Core services
  • Private company incorporation and drafting of articles of association
  • Founders' agreements and shareholder arrangements
  • Board and shareholder resolutions
  • Share allocations and transfers, registrations with the Companies Registrar
  • Ongoing corporate counsel for private companies
  • Corporate governance opinions
Further reading
Book an introductory call →
Area II

Commercial

Drafting, reviewing, and negotiating commercial agreements – from either side of the table. Emphasis on clauses that affect the actual business cost, not just legal aesthetics.

Most commercial agreements look similar from the outside – liability, indemnification, confidentiality, termination. In practice, the small differences between drafts determine who pays for a bug, who loses the IP, and who has a way out of the deal.

The work includes drafting templates that fit a company over time, alongside one-off transactions where the counterparty proposes the draft and the task is to identify what to push back on and what to accept as-is.

Core services
  • Services agreements (SaaS, SOW, MSA)
  • Distribution, agency, and licensing agreements
  • Non-disclosure agreements (NDAs / MNDAs)
  • Partnership and consortium agreements
  • Vendor and enterprise-customer agreements
  • Tailored contract templates
Further reading
Discuss a specific agreement →
Area III

Privacy & Internet Law

Compliance with the Israeli Protection of Privacy Law and the GDPR, and the documents and duties that apply to every website and app – privacy policy and cookies, terms of use, accessibility, and online sales under the Consumer Protection Law. Suited to SaaS companies, data-driven businesses and anyone who runs a website or app.

Privacy regulation in Israel and Europe isn't just about a privacy policy in the footer. It shapes product architecture, vendor contracts, employee onboarding, and the company's ability to sell to European or institutional customers.

The firm provides practical counsel – what needs to be done, in what order, and what the minimum requirements are to pass due diligence by a large customer or an investor. No "cover everything" advice – focused risk mapping and resolution of what matters.

For websites and apps, the firm drafts the documents the law requires – privacy policy, terms of use and accessibility statement – and reviews the disclosure and cancellation duties that apply to online sales and the rules on sending advertising messages.

Core services
Further reading
Privacy and internet-law counsel →
Area IV

Hi-Tech & Startups

Legal counsel for founders and early-stage companies – from incorporation through the early funding round. Emphasis on a clean capital structure from day one, orderly preparation for due diligence, and clear investment documents.

Most problems in late-stage funding rounds start with decisions made on the company's founding day. An ambiguous founders' agreement, a poorly designed capital structure, or SAFE documents written without consideration for the next round – all of these are paid for in later years.

The firm focuses on two stages: incorporation (to build a structure that lasts) and the early round (SAFE, seed). For later rounds, the firm can work alongside additional counsel or refer to an appropriate firm – whichever fits the deal.

Core services
  • Startup incorporation and founders' agreements
  • SAFE and convertible note drafting and review
  • Early-stage funding rounds (Pre-Seed / Seed)
  • Cap table design and hygiene
  • Investor due-diligence preparation
  • IP assignment agreements and terms of use
Further reading
Talk about the startup stage →
Area V

Transactions

Representation in commercial and equity transactions – share or asset purchases, investments, and involvement in cross-border deals alongside foreign counsel in the relevant jurisdictions.

A transaction is a process, not a document. The time between signing a term sheet and closing is critical – due diligence, disclosure management, drafting the main agreement, schedules and exhibits, and significant time on small details that can each derail the deal.

The firm handles transactions of a size that suits the boutique structure – those that can be efficiently managed end-to-end. For especially large deals or those requiring out-of-area expertise, the firm works alongside additional counsel or refers the client to an appropriate firm.

Core services
  • Share purchase and asset purchase agreements (SPA / APA)
  • Investments in private companies
  • Term sheets, letters of intent, and framework agreements
  • Due diligence
  • Process management from signing through closing
  • Cross-border deals in coordination with foreign counsel
Further reading
Discuss a specific transaction →
Area VI

Equity & Employment

Option plans (Section 102 – capital and income tracks), grant letters, employment agreements for executives and key personnel, and handling of departing employees. An area where small details are worth a lot of money.

An option plan is not just a legal document – it's a tool for managing personnel, incentivising and retaining key employees, and preparing for an exit. The choice between the 102 capital and income tracks, the vesting terms and acceleration provisions, and good/bad leaver definitions all determine what each employee ends up with.

The firm advises both the company (designing the plan, managing grants, and resolving specific cases) and senior employees (understanding the terms of joining and leaving).

Core services
  • Section 102 option plans (capital / income tracks)
  • Individual option grant letters
  • Executive and senior-personnel employment agreements
  • Consultant and contractor agreements
  • Termination and departing-employee matters
  • Counsel to senior employees on joining terms
Further reading
Advise on an option plan →
Contact

Relevant?
Let's talk.

Every legal matter starts with a conversation. Send a short email describing the situation, and I'll usually get back to you the same business day with proposed next steps – or, if the matter requires expertise outside our practice, with a referral to an appropriate colleague.